Everyone's familiar with the old way of foodborne illness extortion—"You made me sick so give me money or I'll call the health department!" This worked quite well in persuading some managers to give up at least free gift certificates. Now there's a new form of extortion happening by way of social media. The Red Rabbit Kitchen and Bar in Sacramento, California, was faced with this reality. The owners were contacted by a customer who claimed he became ill by eating in their restaurant. The customer demanded $100, and if they didn't pay up, he would post a bad review on the popular restaurant review site Yelp. If you aren't familiar with Yelp, it's a site that allows users to post reviews … [Read more...]